Brasserie Duvel Moortgat, Puurs (BE)

Vedett branding project
In 2003 Frédéric Nicolay invited Change is good and Stephane Ilkovics to develop the graphic identity of Vedett beer. The project started with the design of the bottle version of the Vedett Blond beer (2003) followed by the Vedett Blond can (2008) and the Vedett White beer label (2009). Designs for numerous adverts (‘penguins know why’, ‘beaucoup mais pas trop’ and the tape bottle ad), coasters, tshirts and other promotion material as well as the first website has been developed in parallel. Today Vedett is sold world-wide and still using Change is good’s graphic identity.

An original campaign proposed for the 2008 EUFA cup summer. Randomly coloured labels borrowing flag codes. Later this idea was used to customise Vedett beer glasses.